1.1 Critically compare a range of research tools, methods and skills.

Research Tools

Research is an important part of the production process as it allows the researchers to get a wide amount of knowledge about the required content of their produce.

This PowerPoint presentation shows the different ways that the media industries perform their research for their products:

Using research in my work is very beneficial as I can get a much better understanding of what is expected of me in my work.

2.1 Critically compare a range of primary and secondary research sources.

Research Plan

Research for production has multiple options available to use in order to attain information and build on ideas.

Methods of research include:

Primary research, which is the process of going and getting the information through your own means. This can be done by taking photographic images of visual references, conducting surveys to discover what is popular with the target audience and for more detailed responses from the consumers a questionnaire might be used. Doing your own research means that you are in control of the reliability of the information gained which can prove to have more trusted results if multiple sources are collected.
Some of the primary tools available to be used include:

  • Photography can mean taking pictures of a point of interest and using it for research means to be efficient, not only for the visual representation but because a lot of information can be portrayed without the process of documenting text.
  • Surveys can be used in order to get opinions on what is to be expected from the product such as it’s functions, UX and UI. They are questions that have allow the taker (of the survey) to give descriptive responses that can aid the production process.
  • Questionnaires give the audience a chance to pick between multiple answers to show what they would think the best options would be for the final product to contain.

In my ‘Hansel and Gretel’ project, I can used Primary research to go out and get the feel of locations through photography (such as wooded areas) and even find relevant textures (such as gingerbread). I can also use it to think about my target audience by creating surveys and what they would would like to appear in the interactive book.

Secondary research involves finding what already exists and using it to aid your content. This process allows discovering what may not have been available due to some limitation(s) performing primary research. The Internet, books and magazine are commonly used to get information from secondary sources as they are often the result of someone else’s research and, at least for books and magazines, would not be published with false information or bias opinions.
Some of the secondary tools available to be used include:

  • The Internet allows to search for many websites that contain information that can prove to be useful. This is dependent on what is looked for initially and without using multiple sources, there is no way to fully trust articles as they maybe in correct or outdated.
  • Finding relevant books on the matter can be highly effective as the people who have published them have done so because they have strong knowledge on the content and context of the book. Most books, that contain information at least, have both contents and index pages for finding the section and/or page that the reader may require, respectively.

I can use Secondary research in  the ‘Hansel and Gretel’ task to ensure I get reliable information. I can use the Internet to look up existing examples of other interactive stories and versions of the fairy-tale. I can find a print copy of the story to use as a reference or guideline.

3.1 Apply design and research tools, methods and skills to record and interpret information and develop ideas for creative production.

E-Book Design Document and Style Guide

For my final project, I was required to create a “design document” and a “style guide” for to start the production of my work to plan out the goals, specifications and style that I should consider. I included information architecture in this to design the layout, navigation and moods that the product will include.


By planning things this way, I am able to refer back to this document in order to help me work on the later aspects by being sure of what I hope to achieve by the end of this.

3.2 Evaluate the effectiveness of design and research tools methods and skills to develop ideas for creative production.